Released on = November 26, 2006, 4:59 pm

Press Release Author = Momentum Web Solutions

Industry = Internet & Online

Press Release Summary = Analysis, measurement and search engine optimisation (SEO)
are becoming more important than traditional marketing competencies a recent survey
on the skills needed in modern marketing has shown.

Press Release Body = Analysis, measurement and search engine optimisation (SEO) are
becoming more important than traditional marketing competencies a recent survey on
the skills needed in modern marketing has shown.

Of the 120 US and UK respondents to the survey by Coremetrics, 73 per cent said
analytics and measurement have become more important over the past two years and
these skills are now seen as more important than branding and product promotion.

A total of 31 per cent of respondents claimed SEM is the most important skill in
their current role and 60 per cent feeling that SEM skills have become more
important over the past two years.

Furthermore, half said they need to improve their analytical abilities and 41 per
cent feel that their SEM skills are in need of improvement.

Read the full article at:
http://www.momentum-web-solutions.co.uk/news/web-analytics-becoming-core-marketing.html


About Momentum

Momentum Web Solutions provides online marketing services to small and medium-sized
enterprises (SME) and start-up organisations in the UK. The benefits to clients of
Momentum's services include greater visibility in search engines, increased online
leads and sales, higher conversion rates of visitors to customers and reduced
reliance on Pay-per-Click (PPC) marketing. Momentum\'s services are particularly
relevant for organisations in transition, or for whom the results of current online
activities do not match business aspirations. Momentum's web marketing services
include: search engine marketing, website optimisation and online PR, online sales
optimisation, web competitor research, SEO training and strategic web planning
services.

Contact Information

Contact: Jonathan Fink (Sales Director)

Momentum Web Solutions Limited
The Oxford Centre for Innovation
Mill Street
Oxford
OX2 0JX

Phone: 01865 811146
Email: info@momentum-web-solutions.co.uk
Web: www.momentum-web-solutions.co.uk/news



Web Site = http://www.momentum-web-solutions.co.uk/news

Contact Details = Jonathan Fink
The Oxford Centre for Innovation, Mill Street
Oxfordshire
Oxford, UK
OX2 0JX
sales@momentum-web-solutions.co.uk
http://www.momentum-web-solutions.co.uk/news
Momentum Web Solutions
01865 811146